Attention! Please Click Here!

Once again, Google has made an application to benefit the masses. Google AdWords are Pay-Per-Click ads that appear on the right side of the screen when a search has been completed. There is a $5 application fee to begin, but the overall cost is entirely up to the individual or company creating the ad. I had difficulty with the standard edition in the beginning, but I soon found my footing. (The starter edition is MUCH easier to control – I would recommend this for newbies.) Within 25 minutes I had my ad written and the keywords in place (for the search engine). Let the searching begin!

My keywords include: ‘stephanie neville’, ‘social media pr’, ‘new media drivers license’, ‘social media blogger’, ‘pr information’ & ‘entry level public relations’ (to name a few)

My Google Adwords ad:

Stephanie Neville’s Blog
PR and Social Marketing Info
Tips for success in the industry
stephanieneville.wordpress.com

Sadly, the limited funds ($15) I allowed the program to access didn’t amount to much. Lesson learned: the more you spend, the more you get out of it. Below is a screen shot of my ‘stephanie neville’ Google search results. As you can see…nothing in favor of my blog. A non-profit, corporation or firm (aka anything/anyone other than a poor college student) would have much better luck.

Google – one corporation, unlimited possibilities

The understanding of social media and online networking is becoming a crucial aspect of a public relations professional’s training. I recently did a great deal of research on Google and the many applications available to the masses.  Google has effectively taken over much of the internet, and this superpower will continue to grow with time.

The most useful app I stumbled upon this week is Google Calendar. It is a great organizer and the set-up is standard -quick, easy and painless. The best part? This calendar is available anywhere, anytime (with internet access). I was happy to discover that I could also connect Google Calendar with my Google Gmail account. If an email I receive mentions an event, I can add it to my personal calendar with the click of a button. My favorite feature of this online wonder is the ability to share my calendar with others. I can make any event public (or private). I can also compare my friends’ or co-workers’ calendars side-by-side. This would be especially useful for a company to use to keep everyone on the same page. My ONLY complaint is that I have to manually change the time of the event if it is not on the hour or half-hour. (I’m reaching here – I am quite fond of this application, and I will continue to use this app in the future)