Don’t Miss Out on THIS Opportunity!

February 22, 2009 at 12:44 am 1 comment


There are several things a young professional must know to succeed in the PR, Advertising, Marketing, or Communication industry today. As new media becomes more popular, cost-efficient and practical, students need to achieve a certain level of digital knowledge to gain a leading, competitive edge. ADV 492, named ‘New Media Drivers License’, is the answer for students enrolled at Michigan State University. This 2-credit course can change your life.

The New Media Drivers License consists of two in-class sessions at Walsh College and weekly assignments through the Digital Bus Web site and Facebook group.  Topics covered include, but are not limited to: 1) Blogging, 2) Google – (Google Applications: Gmail, Calendar, Docs, Talk, etc), 3) Google Adwords and Pay Per Click, 4) Intro to Social Media – (LinkedIn, Facebook, Digg, & Twitter), 5) Search Engine Optimization, 6) Personas, Content, and Conversions, 7) New Public Relations, 8 ) Intro to Video & Audio Content, and 9) Presentation Zen – (techniques and tips).

**See the picture above for several programs and applications used by the pros**

The class is taught by Derek Mehraban, CEO of Ingenex Digital Marketing.


Entry filed under: New Media Drivers License, Social Media. Tags: , , .

Op-Ed and Letter to the Editor New Media Marketing and PR 101

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