Op-Ed and Letter to the Editor

February 21, 2009 at 5:28 am Leave a comment

I recently had an assignment to write an Op-Ed and Letter to the Editor for my ADV 325 class at MSU. As I did some research on the topic, I realized how effective they both are in terms of PR. John McLain, Owner of McLain Communications, calls the op-ed “PR’s most underutilized tool”. I have to agree with him. In his post, “How to Write a Successful Op-Ed”, he writes, “In an op-ed, you essentially state your conclusion first. You make your strongest point up front, then spend the rest of the op-ed making your case, or back-filling with the facts. Done right, it’s persuasive writing at it’s best. You will help the company win converts, gain high-quality publicity for the company, and you will be reaching the elite audience of opinion-makers who regularly read the op-ed pages.”

I chose to write my op-ed and letter to the editor on the topic of smoking bans. As a college student who frequents restaurants and bars in the area, this issue affects my life. In most cases, the CEO or Manager of a specific company or organization writes this op-ed. While I am not an expert on smoking or the legislation surrounding it, I did manage to write arguments for both sides of the issue.

In favor of smoking bans in the Lansing area:

“A smoking ban will protect members of the community from second-hand smoke. This smoke has many effects on the health of individuals exposed to it. It has been linked to a variety of diseases and problems, including cancer, heart failure, asthma, and death.”


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