Moving UP to the TOP

February 15, 2009 at 12:26 am Leave a comment

A wide variety of search engines are used by millions of people every day. Google, MSN, Ask and Yahoo! are just four of these Web sites. As social media becomes increasingly popular, it is essential to understand the basics of SEO – Search Engine Optimization.  This Internet marketing strategy increases the volume and quality of the users visiting a Web site through ‘organic’ search results, or the unpaid links. The higher the page rank, the higher it appears on the list.

Derek Mehraban’s blog entry, SEO Guide Basics, is a great source for more information. “Think of Google reading your web page, similar to how you read a book. Top to bottom and left to right. In order for Google to rank your site (or individual page from your site) and to be found on search engines, it is important to pay attention to how you write and organize your page. A strong headline, relevant subheads (h1 tags), good content related to both your headline and subhead, links that help tell the story, and a clear and concise ending to the page that reinforces what you want to be found for in the first place,” Mehraban said. His blog also links to a Google Blog, “Google’s SEO Starter Guide.”

frustratedpr-google-search_1234744446472After naming (and re-naming) my headline and formatting some of my content, my blog appears on the first page of Google’s search results. My keywords for this search were:  ‘Frustrated+PR’, but others are now successful after some tweaking. ‘Stephanie Neville+PR’, ‘Stephanie Neville+MSU’ and ‘Stephanie Neville+Social Media’ all result in the appearance of my blog at the top of the list.

For those not willing to put the time into SEO techniques, check out Social Harbor.


Entry filed under: New Media Drivers License, Social Media. Tags: , .

Introducing…Stephanie Neville Op-Ed and Letter to the Editor

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