One small change can make a big difference

January 25, 2009 at 12:52 am 1 comment

It is no secret that the majority of a PR pro’s time is spent writing – everything from press releases to good news letters. In the Public Relations Society of America (PRSA) public blog comPRehension, ‘awylie’ writes about the importance of short sentences in these documents. Studies have proven that the shorter a sentence is, the more a reader will comprehend.  “Academics have tested and quantified what makes copy easy to read. Unfortunately, that research virtually never makes it out of the ivory tower and into the hands of writers who could actually apply it,” awylie said. Consider this a lesson learned. We need to get the word out – USE SHORTER SENTENCES!


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1 Comment Add your own

  • 1. serenityjknutson  |  January 25, 2009 at 10:25 am

    I enjoyed your post, and I agree. People who write often or for a living tend to fall in love with their words and assume everyone else shares their infatuation. Really, most people just want to know what the heck you want from them. I appreciate eloquent writing just as much as the next editor on the block, but when it comes to press releases and story pitches, I enjoy those that tell me what I need to know in the first line or less. I despise being required to troll through a rambling paragraph or two before I figure out the point of the communication. It is not uncommon for coworkers to observe me berating my email inbox, snarling, “What do you WANT?” Indeed, use short sentences, and get to the point.


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